Archive for the 'Branding & Marketing' Category

Gears of War (Commercial)

Although, I have retired from playing video games, I couldn’t help but to be impressed by the production and marketing of the Gears of War commercial. Just as impressive is the music they added to the commercial in which the melody/tempo of the song is such a contrast to the imagery shown. Enjoy.

Branding / Marketing: The Ultimate Font

You can’t escape if you try — it’s on your computer, the subway, U.S. mailboxes, IRS tax forms, and spells out countless corporate logos from Target to Fendi. No doubt, Helvetica is the king of fonts. But why? To find the answer, first-time Director Gary Hustwit meets with historians and designers whose passion for typefaces run high, and discovers the secrets behind the fonts we use and read every day. 

In this clip, observe the pervasiveness of the Helvetica typeface and hear from one typographer about his love of fonts.

HELVETICA premiered Tuesday, January 6 on Independent Lens, a weekly series airing on PBS. Hosted by Terrence Howard, the acclaimed series showcases powerful and innovative independent films. Presented by ITVS, Independent Lens is broadcast on PBS stations nationwide. Visit the Web site for more: click here

Extended footage: Film Clip 2 // Film Clip 3

From the desk of the creative(s) behind Obama’s brand

Of course it would be none other than Jaime Macias (sidenote: jmacias is one of the most creative ppl I know; and I know tons of creative folks, trust me) who would introduce me to this wonderful installment highlighting the thought process and brand development behind one of the most impressive brands developed in decades.

Below, I urge you to enjoy the thoughts, ideas, and considerations from the desk of Sol Sender, Strategist at VSA Partners.

I watched it like 5 times each, but I’m just weird like that.

Part 2

BMW is in the process of changing the game, wowsers

Enjoy.

Hello, my name is Ken Billups.

My name is Kenneth Brown Billups, III- or simply Ken Billups.

Fabric: Inglewood, CA. | St. Bernard HS (Playa Del Rey, CA) // Florida A&M Univ. (Tallahassee, FL)

The website kenbillups.com has been developed to encompass everything Ken Billups: ranging from the nonprofit organization, to the marketing/business consulting, the professional networking group, and charitable giving foundation.

With that being said, it is only right that aligned with my “personal brand”, I enhance my presence online via the various outlets (social networking: facebookmyspacetwitterlinkedin, etc) in the Web 2.o era. In addition, I have established a blog that will feature relevant information, news, and events catered to the progressive-minded audience. [Read more/Read bio]

The blog will feature [but not limited to] contributing writers as well as spotlight business professionals, entrepreneurs, companies, restaurants/lounges, and vacation destinations.

Thanks for visiting the blog and I encourage you to continue to visit as well as invite others to view the blog/website as well.

Regards,

Ken Billups

Magic Johnson Enterprises: Beast

Earvin “Magic” Johnson (Former Los Angeles Laker) talks on business ventures in the urban community.

Forbes Life

The economic agendas of hopefuls and woeful market conditions have many of us consulting our financial sources, like Forbes Magazine, more than ever. 

Globally, we are tailoring our portfolios and lifestyle silhouettes to ensure our security during the looming “recession.” In the midst of the of the shuffle and high on aspiration, I was introduced to the “Forbes Life”, a lifestyle section supplement to Forbes Magazine. 

By Jesse Mills | Continue Reading »

Iconoclasts

Lifestyle beverages, like grey goose, are synonymous with a a way of life, a time, and a culture. 

What better way to convey the character of the Grey Goose Vodka brand than by profiling the ‘tastemakers’ that transform culture as we know it today?! In The Sundance Channel’s “Iconoclasts” Grey Goose Entertainment has taken brand marketing to original network programming and created it’s own custom channel.

By Jesse Mills | Continue Reading »