The Importance of Vision: Attracting & Retaining Great People
by Jullien Gordon
Before the business plan, the pitch deck, the company name, the logo, and the business cards, the most powerful thing you have as an entrepreneur is a vision that people can believe in. A powerful vision will attract the right people, opportunities, and ideas.
One of the myths about visionary companies revealed by James Collins and Jerry Porras in “Built To Last: Successful Habits of Visionary Companies” is that it doesn’t take a great idea to start a great company. The reality is that few of the visionary companies the research began with a great idea. Several began without any idea at all. Most just began with a few people dedicated to realizing a singular vision.
Your product will evolve over time, but your vision should remain constant. Your first product may fail, but if you’re truly committed to the vision, then you will go back to the drawing board to try to find another way to achieve it.
