Of course it would be none other than Jaime Macias (sidenote: jmacias is one of the most creative ppl I know; and I know tons of creative folks, trust me) who would introduce me to this wonderful installment highlighting the thought process and brand development behind one of the most impressive brands developed in decades.

Below, I urge you to enjoy the thoughts, ideas, and considerations from the desk of Sol Sender, Strategist at VSA Partners.

I watched it like 5 times each, but I’m just weird like that.

Part 2

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